Performance. Relationships. Purpose.
Performance Psychology & Relationship Consulting
For athletes, high-performing professionals, and their partners
Helping ambitious people build lives that thrive- in competition, at work, and at home.
Hello! I’m Dr. Kelly Furr
Ph.D. in Counselor Education and Supervision
Certified Mental Performance Consultant (CMPC)
Licensed Marriage and Family Therapist (LMFT)
I love working with athletes and other high-performing professionals to develop the mental skills and relationship strategies needed to perform at their best while building a fulfilling life beyond competition and work. I’ve supported professional athletes, physicians, dentists, lawyers, and corporate executives whose jobs may be highly rewarding and also highly demanding of time, emotional bandwidth, and physical resources.
I also love working with their romantic partners, who are often ambitious individuals in their own right, who may be balancing their own career or may have taken on the lion’s share of responsibility to manage home and family. Sometimes partners feel like their own identity and goals are getting lost in the shuffle, despite feeling genuinely supportive of their partner’s higher-demand career.
I help clients clarify goals, improve mindset, strengthen communication strategies, and learn techniques to optimize behavior to build a sustainable and fulfilling life.
Helping You Achieve Success
Learn how to build what matters on and off the field so you can enjoy your life more and improve your performance
At Athlete Mental Wellness, improving your performance using traditional sport and performance psychology strategies is only one part of the game plan. Like it or not, the relationships and issues you have in your personal life can affect how you do in athletics, and what you bring home from work can affect your family life. We will work together to improve your capacity to manage stress and communicate well in your relationship to help you function at the top of your game.
Helping You Achieve Success as a Supportive Partner
Being in a committed relationship with someone who has a high-profile or demanding career can be challenging, especially when you are ambitious or successful in your own right. We will work together to help you learn skills and strategies to help you be able to flourish in your own identity as well as in a couple or family.
Not an athlete – “just” a high performer?
Business executives and other professionals or performers who work in high-stress environments can also benefit from learning new ways to balance priorities and responsibilities; manage stress, strengthen relationship and communication skills; and work towards personal goals and values.
Areas of Expertise
Sport and Performance Psychology
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Getting your body in top shape is only half the battle. Being mentally tough and learning cognitive-behavioral strategies to keep you at the top of your game can give you a competitive edge and keep your sport fun. Techniques to reduce stress such as relaxation strategies, visualization, replacing negative thoughts, and problem-solving are all important skills to help you achieve peak performance.
Body Positivity
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Treating an eating disorder is well beyond the scope of performance consulting. However, it is very common to experience some level of body dissatisfaction or an unhealthy relationship with food at some point in your life. This may be distracting you from your true performance goals. Learning focus and boundary-setting strategies can help.
Achievement Orientation
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Developing a healthy relationship with achievement and success, and understanding how to deal with setbacks, is essential. Learning to change your thinking about performance outcomes can make life more enjoyable and can make you more successful at your sport. Finding the balance between pushing yourself to the limits of your ability and being happy with what you have achieved can be difficult to accomplish, yet learning how to optimize this balance can improve confidence.
Identity Issues
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Defining yourself as an athlete is an important identity for most people who love their sport. We all have other factors to our identity that we may not have fully explored, and processing the intersectionality of race, gender, sexuality, religion, or being a parent is an important component of psychological flourishing. Additionally, when you transition away from athletics defining your life, such as at the end of a successful career, it can be difficult to figure out who you are beyond just being a great athlete.
Life Transitions
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Athletic transitions like injuries, moving up to a higher level of competition, trying a new position or event, or retiring from your sport can all be difficult to navigate. Having the tools to navigate life transitions like moving to a new city, a new relationship, becoming a parent, or dealing with grief can make it easier to keep up in your sport or at work.
Relationship Issues
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Relationships with people who care about your athletic performance can be a source of stress, even if they are generally going well. Learning effective communication strategies and ways to support each other can help.
